WE ARE REAWAKENING OUR FITNESS STUDIO IN A NEW LOCATION to touch more aspects of your overall wellness.
Doors Open October 5, 2026
‘Art is what people collectively think it is’
Our training is not a trend, or created for the masses; it centers and guides you to build confidence in who you are, and what you are capable of achieving both physically and mentally. It is not intended for a limited time, it’s designed for your lifetime. It will require you to choose peace over pain, patience over opinion, healing over self-hate. It will encourage you to express yourself freely and fearlessly; to choose, and celebrate, yourself. Our goal is to reflect a modern light that shines on our collective joys by investing in, and inviting guests to not only connect to the craft and heritage, but to create meaningful memories of their own.
TRAINING MENU
Guests can enjoy an all-encompassing bounty of personalized experiences that include group fitness classes, stretching experiences, one-on-one training, personalized events, and more… from sunup to sundown, on repeat.
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Training is personal and unique to every individual. We understand that everyone has their own path to reaching, maintaining, or evolving with their fitness goals. That's why we are now offering a package for those who want to train on their own time, but woudl like some guidance as to how to either enhance your workouts to make them more effective and efficient, or continue your workout routines while preventing injuries.
This means that you will receive a digital/written personalized training routine by Marcus, and have access to the Studio’s equipment, various training areas, and free weights whenever it fits into your schedule.
If you’re new to The Art of Fitness, we will schedule a tour prior to your start date. Sign up and book your tour. We’ll be in touch soon!
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The Art of Fitness is founded on the belief that growth in an athlete’s skills, confidence and mindset stem from education, preparation and dedication. Our goal is to guide each athlete on how best to approach the game and believe in their power to continuously improve and contribute positively to their team.
We also work with coaches to support and springboard the philosophies that they have instilled in each of their players. Our main goal is to help athletes perform at their best by building resilience, embracing challenges, learning new skills, and viewing effort as a path to success.
Sport-specific training is essentially goal-specific training. This is why as coaches we first need to know athletes’ deeper motivations, the skill set they want to enhance, and the specific position they play. Then, we can effectively and efficiently help them reach their goals in the sport for which they want to excel.
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Athletic Performance - Drills designed to enhance explosive strength and speed. Powerful and precise agility with a focus on proper hip and foot mechanics while changing direction.
Sport Specific Skill Development - Instruction designed to improve all aspects of an athlete's chosen Sport in an environment that incorporates group training, position-specific skill work, and game-like scenarios.
Mental Performance - Developed through training and practice, a growth mindset is instilled during each drill by goal setting, encouraging positivity, visualization, self-awareness, and relaxation techniques.
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Through our Basketball Skills Training, our goal is to both build players’ confidence, and improve their fundamental skills so they believe in their ability to continuously get better, and positively contribute to any team.
As former basketball players and current coaches who have experienced the game on all levels, we understand that for athletes to play at their best, and continue to love the game, it is our job to:
• Build their confidence through more preparation and skill work to improve their fundamentals.
• Increase their strength and conditioning to better perform the skills needed to go to the next level.
• Teach new skills, by focusing more attention and guidance on developing position-specific skills.
• Help players better understand court movement both on offense and defense.
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ST[ART] Training
HERE, BETWEEN STEEL AND GLASS, EXISTS A PLACE, A PROMISE TO YOURSELF, FOR A TRANSFORMATIVE EXPERIENCE.
With the bold exterior elements and interior personalized details as its foundation, we bring in the human element focused on memory catching moments, milestones, and events. Cinematic motion, invigorating lighting, and relaxed scenes come together to show that even the sweatiest, most mind expanding, deep soul diving experiences can become your own masterpiece.
Our community is formed by thinkers, designers, and innovators who train for life. We stretch ourselves for the greater good, raise the weight of our worth, and strengthen our values by building a community where shared principles translate into every day actions.
Our identity, reflective of a real, free-flowing, purposeful tone - both in the tactility of its space, and with its fluid circular icon designed to evoke an artisanal sense of craft, acceptance, connectedness, growth and the beauty of imperfection throughout the cycle of life.
“I think this building is unique, even in North Carolina, in the sense that the material, spirit, and our aspirations are blended to create a place of belonging - to be accepted just as you are.”
The newly established studios also take cues from an iconic human due to his unmatched contributions to nascar — representing not just the person, but his spirit; a fierce competitor who loved his craft - as well as the broader track record of experiences established. This setting sets an optimistic stage for what the future of training can bring.
Dynamic Massage & Body work
Body Work
Active adolescent massage/teen sports massage [30 mins]
SPORTS MASSAGE [60 mins]
FULL BODY MASSAGE [60 mins]
LEADING THE VISION
Marcus McGruder pulls from his experience as a division I football player and over two decades of training, to offer comprehensive instruction for new comers and challenging combinations for those who are more experienced. His training methods are an intentional journey to become present in your body and in-tune with your own life experience, so you can fully connect and embrace your unique way of moving, breathing, being; at home, in your community, or any space you choose to align yourself. Marcus offers comprehensive instruction for new comers and challenging combinations for those who are more experienced.
Morgan Hall combines her experience and background as a division I basketball player and coach, and then spending many years in design, marketing, and branding, her skills and passions all come together under the light here at The Art of Fitness. Trusted to support events and cultivate dependable processes that uphold service commitments - from creating and working with industry leaders in engaging communications and art direction, to photography and print production, Morgan brings a strong drive to capture the unique narrative of The Art of Fitness.
Team
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WE ARE PURPOSE-SEEKING, QUICK- THINKING, CREATIVE, ENTREPRENEURS, AND LOVERS OF ALL THINGS WELLNESS [PHYSICAL, MENTAL, SOCIAL, SPIRITUAL] ORIGINAL AND CONSCIOUSLY CULTIVATED. THE ART OF FITNESS IS NOT ONLY A FORWARD THINKING CREATIVE FITNESS STUDIO; IT’S A MAGNET FOR PEOPLE WHO ARE DRIVEN TO MAKE A MARK.
IF THAT’S YOU, LET US KNOW.
WE ARE LOOKING FOR INSTRUCTORS AND PRACTITIONERS WHO CAN COLLABORATE EFFECTIVELY, BUILD MEANINGFUL RELATIONSHIPS, AND PRODUCE ENGAGING EXPERIENCES IN A DYNAMIC ENVIRONMENT.
Yoga Instructors
Fitness Professionals
Holistic practitioners
Spa Therapists
Wellness Specialists
IF THAT’S YOU, LET US KNOW.
connect
If you have a general question, please fill out the form below. However, if you are interested in a specific Art of Fitness training method, please visit the links above and fill out the associated request form . Thank you!
